[Esug-list] Spreading Smalltalk

Sean P. DeNigris sean at clipperadams.com
Thu Apr 7 23:58:22 EDT 2011


If you have something important to share with the world (like Smalltalk, for
example), check out this TED talk.

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Two great things I took away:
* people buy what you believe, not what you do - it seems that often
Smalltalk is marketed on the "what" e.g. developer productivity,
platform-independence; his example about TiVo shows the folly in this course
* how do we get the 8% to go from the 10% market penetration of true
believers to the 18% tipping point of dominance?

In service,
Sean

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