On Thu, Mar 17, 2011 at 6:02 AM, Geert Claes <geert.wl.claes@gmail.com> wrote:Marketing is NOT "hard sell". �� Marketing is figuring out what
>
> laurent laffont wrote:
>>
>> ...
>> The big problem with Pier is the terrible lack of documentation, recipes,
>> how-to's...... no marketing, no communication with user.
>> ...
>>
>
> When you say marketing what do you mean exactly because an application users
> want to use does its own marketing and than there is no need to do a hard
> sell :)
customers want and removing the things preventing them from getting
it. ��it is finding the people who ought to use a product and letting
them know about it. ��Marketing often means fixing the documentation,
the license, or something else non-technical.
No product can succeed without marketing. ��None ever has. ��Sometimes
the marketing was not done by the inventor. ��Sometimes it is hard to
tell who is doing the marketing and just what they did. ��But marketing
is crucial.
One of the problems with Smalltalk now is that the good marketeers
have left it. ��When I heard that Dave Thomas was retiring I stood up
on the bus, which was full of Smalltalkers, and said that this was the
passing of an era, and that someone else needed to step up or
Smalltalk would falter. ��More Smalltalkers need to read marketing
books like "The Tipping Point" and "Crossing the Chasm".
This is a very important thread. ��Please don't say that marketing is
unimportant. �� Marketing is crucial, and a weakness in the Smalltalk
community.
-Ralph Johnson
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