>
>
>> Hi,
>>
>> I absolutely agree with Ralph, one of the main problems with Smalltalk over the last twenty years
>> has been the lack of marketing of its strengths (the arrival of Java was another one!).
>>
>> Steve Edwards
>> (Frustrated ex-Smalltalker, ex-The-Object-People, now doing Java and Ruby.)
>>
>>
>>
>>
>> On 17 March 2011 11:16, Ralph Johnson <
johnson@cs.uiuc.edu <mailto:
johnson@cs.uiuc.edu>> wrote:
>>
>> �� ��On Thu, Mar 17, 2011 at 6:02 AM, Geert Claes
>> �� ��<
geert.wl.claes@gmail.com <mailto:
geert.wl.claes@gmail.com>> wrote:
>> �� ��>
>> �� ��> laurent laffont wrote:
>> �� ��>>
>> �� ��>> ...
>> �� ��>> The big problem with Pier is the terrible lack of
>> �� ��documentation, recipes,
>> �� ��>> how-to's...... no marketing, no communication with user.
>> �� ��>> ...
>> �� ��>>
>> �� ��>
>> �� ��> When you say marketing what do you mean exactly because an
>> �� ��application users
>> �� ��> want to use does its own marketing and than there is no need to
>> �� ��do a hard
>> �� ��> sell :)
>>
>> �� ��Marketing is NOT "hard sell". �� Marketing is figuring out what
>> �� ��customers want and removing the things preventing them from getting
>> �� ��it. ��it is finding the people who ought to use a product and letting
>> �� ��them know about it. ��Marketing often means fixing the documentation,
>> �� ��the license, or something else non-technical.
>>
>> �� ��No product can succeed without marketing. ��None ever has. ��Sometimes
>> �� ��the marketing was not done by the inventor. ��Sometimes it is hard to
>> �� ��tell who is doing the marketing and just what they did. ��But marketing
>> �� ��is crucial.
>>
>> �� ��One of the problems with Smalltalk now is that the good marketeers
>> �� ��have left it. ��When I heard that Dave Thomas was retiring I stood up
>> �� ��on the bus, which was full of Smalltalkers, and said that this was the
>> �� ��passing of an era, and that someone else needed to step up or
>> �� ��Smalltalk would falter. ��More Smalltalkers need to read marketing
>> �� ��books like "The Tipping Point" and "Crossing the Chasm".
>>
>> �� ��This is a very important thread. ��Please don't say that marketing is
>> �� ��unimportant. �� Marketing is crucial, and a weakness in the Smalltalk
>> �� ��community.
>>
>> �� ��-Ralph Johnson
>>
>> �� ��_______________________________________________
>> �� ��Esug-list mailing list
>> �� ��
Esug-list@lists.esug.org <mailto:
Esug-list@lists.esug.org>
>> �� ��
http://lists.esug.org/mailman/listinfo/esug-list_lists.esug.org
>>
>>
>>
>>
>> --
>> Steve Edwards
>> Escala Ltd.
>>
steve@escala.co.uk <mailto:
steve@escala.co.uk>
>>
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