On Thu, Mar 17, 2011 at 12:47 PM, Geert Claes <geert.wl.claes@gmail.com>wrote:
Ralph Johnson wrote:
No product can succeed without marketing. None ever has. Sometimes the marketing was not done by the inventor. Sometimes it is hard to tell who is doing the marketing and just what they did. But marketing is crucial.
Don't get me wrong Ralph, that's exactly what I meant when I said when you have "an application users want to use" ... because this IS your market. If you miss this ball on this one you can have all the documentation, exposure, advertising and whatever in the world, it still wont make people want your application.
Not sure about this. Documentation, exposure and advertising attracts people. And among these people some will want to use what you have to offer. I've just played a little with PharoCasts: - Claire made a skin so the site looks better - I've started a campain with google adwords (google offered me 80€ to try) results: more visits, more Flattr and several mails from newcommers in my inbox. This is just a little experiment but it seems it works. Ralph Johnson wrote:
One of the problems with Smalltalk now is that the good marketeers have left it. When I heard that Dave Thomas was retiring I stood up on the bus, which was full of Smalltalkers, and said that this was the passing of an era, and that someone else needed to step up or Smalltalk would falter. More Smalltalkers need to read marketing books like "The Tipping Point" and "Crossing the Chasm".
This is a very important thread. Please don't say that marketing is unimportant. Marketing is crucial, and a weakness in the Smalltalk community.
I agree and this is where I am trying to help as well. It is extremely important but please beware that "marketing" is not something only "marketeers" do, everyone involved is participating in marketing, starting from application's requirements/features, look-and-feel, usability, quality, cost/license, documentation, support etc ... the whole shebang :)
I agree. world.st is nice. We need to have more people writing blogs, tweet, screencasts .... it's not hard, it's not a lot of time. If people want Smalltalk to succeed, do a small thing every day. IMHO everyone and everyday is actually more important than big project/application. Big project is the consequence. Laurent.
ps. I have actually read a couple of Malcolm's books ... Chris Anderson's Free is a good one too :)
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